The report is based on 25 factors grouped into six categories covering a range of criteria including climate, access to outdoor space, education and work prospects, population diversity, leisure options, and even social media popularity.
The six categories and 25 factors are:
- Place: weather, safety, sights & landmarks, outdoors
- Product: airport connectivity, attractions, museums, university ranking, convention centre
- People: labour force participation, educational attainment
- Prosperity: global 500 number, GDP per capita, income equality, employment rate
- Programming: culture, nightlife, dining, shopping
- Promotion: Facebook check-ins, Google search, TripAdvisor reviews, Instagram hashtags, Google Trends
The ‘capital of capitals’ has taken the top spot despite concerns surrounding the city’s post-Brexit future. According to the report, the city continues to draw talent and visitors en masse and will eventually weather the storm and even emerge stronger.
The UK capital scored highly in the programming, promotion, product, and prosperity categories and was particularly praised for its restaurant scene, investment potential, being a hit on social media as the ‘hashtag capital of the world’, and having a huge amount of luxury properties that attract the mega-rich.
Making up the rest of the top five were Tokyo and Dubai, with Rome, Madrid, and Singapore also making appearances in the 10 best-ranked cities.